Pantone Color of the Year – 2019 “Living Coral”

If you follow me on my work on Instagram, you know I am in love with vibrant shades! Pantone colour of the year for 2019 is my kind of shade! If you don’t know what all the fuss is about with Pantone, here, let me tell you a bit more about them. According to wiki Pantone is – The company is best known for its Pantone Matching System, a proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric, and plastics. They set the yearly color which is even followed by big brands.
So, Pantone recently announced their 2019’s Color of the Year with is this beautiful “Living Coral”















This is how Pantone describes the color:

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

Since 1999 Pantone is choosing colors for every year. It is amazing to watch these colors go on to magazines, runway and even cosmetics. Pantone recently poster the Living Coral collection by Butter London, 2019 hasn’t even started yet and the color is taking on already.
They even posted Allure’s September issue showcasing the impact coral hues on their new magazine cover featuring Bella Hadid. I think this color is going to be very popular in 2019!
PANTONE 16-1546 Living Coral
An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge

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